posted February 08, 2020 at 05:53 pm
The hype second meeting between America’s longest-reigning WBC heavyweight champion Deontay “Bronze Boomer” Wilder and the lineal heavyweight champion Tyson “Gypsy King” Fury continue to rise after attracting millions of viewers on their advertisements during the recent Super Bowl LIV.
Boxing’s mega-fight had their share of attention on their promotions in where the Kansas City Chiefs pulled a stunning comeback to win the National Football League (NFL) title over the San Francisco 49ers.
This was their first Super Bowl triumph since Super Bowl IV, with Shakira and Jennifer Lopez mesmerizing during the halftime show.
A total of 331 million impressions was the result of the nine different promotions being showcased during the Super Bowl, one of the most-watched sporting event in the world, with one ad hitting a high of 103.5 million viewership.